About Us

Founder Story

The founder of Demure Xo, based in Melbourne, Australia, has always been immersed in the world of high fashion. From a young age, their life was filled with sketchpads and fashion magazines, and they eagerly collected luxury handbags and designer pieces. Inspired by iconic films like Clueless and The Devil Wears Prada, they became captivated by the elegance, sophistication, and artistry behind high-end fashion.

With a deep-seated love for the industry, the founder pursued a degree in Branded Fashion Design at Billy Blue, Torrens University, where they honed their skills in crafting exquisite gowns, dresses, and versatile fashion pieces. Their training combined with years of personal passion culminated in the launch of Demure Xo—a brand that embodies refined style, timeless elegance, and a commitment to quality. Demure Xo is more than just a brand; it’s a lifestyle statement for those who appreciate the finer details of fashion, blending Melbourne’s urban sophistication with a touch of global glamour.

Every collection is a testament to the founder’s dedication, bringing together contemporary luxury and classic appeal for a unique, curated aesthetic.